Well-crafted, engaging visual content enables the brands to create maximum content volume with minimal effort. Helps brands to capitalize on the content volume Random polls, gifs, and sharing company culture are also great ways to increase engagement. The ephemeral content helps brands hook their customers by creating memes related to their product or service. The fear of missing out on flash deals and exclusive products from favorite brands triggers consumers to take immediate action.
Posting stories with a link to products, subscription offers, and steaming deals encourage users to react to the stories intermediately. The primary purpose of marketing on social media platforms is to get an immediate response from the audience. Ephemeral content elicits a prompt response That’s why stories have become popular as they are short, engaging, and addictive.Īre you pondering over the reasons why brands should invest in a content marketing strategy that will disappear in a day? They are more interested in short form, visual content with a crisp and brief reading. Today, consumers’ attention spans are short, and their interest in consuming content has also changed. Why Should Brands Invest in Ephemeral Content Marketing? Here I will demystify the concepts of ephemeral content and its importance in marketing to familiarize you with the term.
These brands post teasers for new products, candid or funny stories, user polls, customer reviews, and GIFs to reach a wider audience, increase engagement, and build a connection with their audiences.Īll these are the types of ephemeral content. Swiping through stories becomes a norm for many, and most brands, explicitly B2C companies, make the most of their brand-building potential with a perfect ephemeral timeline. Today, we live in a world of ephemeral posts that last for only 24-hours before vanishing from the platform. Remember when your best buddy posted a Snapchat story, and you jumped right into it to see the story before it disappears?Īnything accessible for a short span gets more interesting than what’s been there for a long time. Recall the moment when you first made an account on Snapchat and had an on-again/off-again relationship with the app. If you are scratching your head right after reading this statement, you might not have heard the phrase ephemeral content yet. They say that ephemeral content will keep gaining popularity.
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